“The future of consulting is the end of billable hours, project fees and commissions. Successful consultants over the next 10-15 years will need to forge a deeper relationship with clients in order to solve problems, not just create work for themselves.⠀
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Results will matter more because digital channels are so easy to measure. No more creative campaigns designed to increase your hourly / project billing and media buying commissions.⠀
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Also gone will be complex structural planning internal documents without action plans. Future consultants will need to cut right the the problem, offering the best solution to fix it with only the client success in mind. Move fast, know what you’re talking about and be willing to eliminate the need for a consultant at all.”⠀
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- @TheKyleGolding, CEO & Chief Strategic Idealist for The Golding Group⠀
https://www.futureofeverything.io/future-consulting/⠀
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#Consulting #Project #Expertise #Entrepreneur #Business #Boss #Advice #Professional #Relationship #ClientServices #SolveProblems #Digital #Advertising #Marketing #Communication #SocialMedia #Web #Creative #Campaign #Media #CEO #CMO #COO #Future
Today on the #SaturdayMorningHustle, I run through the levels of entrepreneurship: Side-Hustle, Project Based, Outside Interest, Second Career and Hobby. ⠀
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Each has its own set of rules, expectations and return on investment (or lack of). If your full time / part time J-O-B isn't enough for you, here are a few options. To get the full rundown, listen the podcast on @Spotify http://bit.ly/SaturdayMorningHustle on #iTunes http://bit.ly/SatMornHustle on Google Play http://bit.ly/SMHGooglePlay or my IGTV (InstaStory).⠀
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Let's clear up some confusion about the differences and similarities between having a career working for someone else or being an Entrepreneur and the levels of transition in-between. There are many options to "being your own boss" with levels of risk, freedom and fringe benefits. ⠀
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Listen to the 5-minute podcast for detailed information. Let's discuss.⠀
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More places to find the podcast:⠀
• Breaker: https://www.breaker.audio/number-saturdaymorninghustle ⠀
• CastBox_FM: https://castbox.fm/x/Jz3U ⠀
• OvercastFM: https://overcast.fm/itunes1268398101/saturdaymorninghustle ⠀
• Pocketcasts: http://pca.st/s8Zf ⠀
• RadioPublic: https://radiopublic.com/saturdaymorninghustle-6nPAwN ⠀
• Podbean: http://bit.ly/SMHpodbean ⠀
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#RiseAndGrind #Hustle #Work #EvenOnTheWeekend #Coffee #Entrepreneur #Advice #Motivation #Strategy #Goals #Objectives #Tactics #Measurement #WorkSmart Then #WorkHard #Business #SelfBrand #SocialMedia #SideHustle #SecondCareer #Career #Hobby
#Repost @thegoldinggroup People would say that Tom's Shoes Buy 1 / Give 1 sales model is a corporate culture. But the Tom's Shoes sales model was a strategy first and then spawned a corporate culture only because the idea and attitude was authentic to the founders.⠀
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On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.⠀⠀
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Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube⠀⠀
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Let’s engage. Follow us on⠀⠀
Twitter: https://twitter.com/GoldingGroup⠀⠀
Facebook: https://www.facebook.com/StrategicBusinessGrowth/⠀⠀
LinkedIn: https://www.linkedin.com/company/the-golding-group/ ⠀
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#Audio #Video #Podcast #Strategy #Marketing #Success #Business #Creativity #Entrepreneur #Process #Strategic #Integration #Crisis #Communication #PR #PublicRelations #Media #Collaboration #Connection #Community #CorporateCulture
💯🔥🔥🔥 #Repost @TheGoldingGroup #NeoMarketing Podcast Ep61: "How you get that first customer is based purely on Strategy. You start with Strategy. Let me say that one more time people, you start with Strategy. ⠀⠀
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You have to understand what your product is, what your business is, what your strengths and weaknesses are, who you are and what you bring authentically to the market. That helps you figure out your Position. ⠀⠀
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When you balance that versus your Competitive Analysis, this gives you a Position in your industry. That's how you figure out how you're going to sell. ⠀⠀
The second half of that is who's your audience? Who's most likely to say Yes to the transaction. ⠀⠀
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Your position + your audience = a sales opportunity. That process is Strategy. That is Strategic Planning." ⠀⠀
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- Kyle Golding ⠀
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Subscribe to the podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube ⠀
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#Audio #Video #Podcast #Marketing #Success #Business #Creativity #Entrepreneur #Process #Strategy #Integration #Crisis #Communication #PR #PublicRelations #Media #Collaboration #Connection #Community #CorporateCulture #InternalCommunication
2018 was an amazing year for @TheGoldingGroup. We're looking forward to 2019. Our focus is on growing organizations. #WeGrowBusinessesFromTheInsideOut ⠀⠀
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The Golding Group provides expertise in all phases of operation, specific to each client’s needs. Our creative, top-to-bottom approach is what makes working with us a completely different experience.⠀⠀
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We’re not tied to a single concept, technique or medium for achieving client growth. We take an all-inclusive, fact-based approach to product, brand and audience development. No quick fixes or shortcuts allowed! ⠀⠀
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Our focus is providing expertise to increase income, decrease cost and improve overall efficiency for our clients. We help you make decisions that lead to long-term, sustainable growth. We identify and connect you with your best target audience, making the sales funnel a sales pipeline. ⠀⠀
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We create business growth opportunities by forming strategic, full-service partnerships with our clients. This is not business-as-usual…..⠀⠀
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http://bit.ly/ContactTheGroup⠀⠀
http://bit.ly/GGemail⠀⠀
http://bit.ly/GoldingGroupBBB⠀⠀
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#Success #Business #Creativity #Entrepreneur #StartUp #Strategy #Process #Marketing #Integration #Communications #Advertising #PR #PublicRelations #Media #AudienceDevelopment #Growth #Profit #Collaboration #StrategicPlanning #BusinessProcess #Innovation #WinWin #Sustainable #ProblemSolving #OKC #OklahomaCity #Oklahoma #Philly #Philadelphia
Welcome to the first #SaturdayMorningHustle for 2019. With the new year comes a lot of New Year Resolutions and other standards people try to hold themselves to. If "business" is one of your topics for 2019 you need to know a couple of simple but powerful ideas about how to best achieve success in 2019 - focus on 2 key things: How much effort you put into your pursuits AND controlling what you can, not everything. If you can do this, you will find real empowerment as an entrepreneur, self-brand or rock star employee climbing the corporate ladder. ⠀
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Hustle, grind and put extra effort in to outwork "the other guy/girl" is something you have control over. Every great champion credits the training that got them to the top levels. Do the same for your career. ⠀
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If you cannot focus on what you control, you will burn out from letting outside factors effect your work flow, attitude and outlook. Do what you can, when you can and understand all other factors are outside your control (and often your competitors control as well). Don't worry about weather, the stock market or who is President. Stay connected to who you are, what you're trying to accomplish and why. ⠀
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Best of luck in 2019. Check out the podcast for a full 5 minute rant. Happy New Year! #iTunes http://bit.ly/SatMornHustle @Spotify http://bit.ly/SaturdayMorningHustle #GooglePlay http://bit.ly/SMHGooglePlay and @Anchor.FM https://anchor.fm/kyle-golding ⠀
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#RiseAndGrind #Hustle #Work #EvenOnTheWeekend #Coffee #Hustle #StopDoingNothing #NYE #Advice #Motivation #Strategy #Goals #Objectives #Tactics #Measurement #WorkSmart Then #WorkHard #NoExcuses #EarnIt #Entrepreneur #Business #SelfBrand #SocialMedia
#Repost @TheGoldingGroup New year, new #NeoMarketing podcast opening and graphics but the same 🔥🔥🔥 and expertise advise for #Business #Communication and #Development. On Ep61 we debunk the idea "Culture Eats Strategy for Breakfast/Lunch". In the words of our CEO Kyle Golding "That's just stupid! Let me tell you why."⠀⠀
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On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.⠀⠀
⠀⠀
Subscribe to the podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube⠀⠀
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Let’s engage. Follow us on⠀⠀
Twitter: https://twitter.com/GoldingGroup⠀⠀
Facebook: https://www.facebook.com/StrategicBusinessGrowth/⠀⠀
LinkedIn: https://www.linkedin.com/company/the-golding-group/ ⠀
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#Audio #Video #Podcast #Strategy #Marketing #Success #Business #Creativity #Entrepreneur #Process #Strategic #Integration #Crisis #Communication #PR #PublicRelations #Media #Collaboration #Connection #Community #CorporateCulture
"We've said on this show many times that the court of public opinion is more powerful and easier to kill a business than the court of law" @thegoldinggroup #NeoMarketing Ep60: Briefing Tools For Professional Communication. ⠀⠀
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“Don't panic! Just because all of those other people in the room, in particular the lawyer. There's always a lawyer in the room. We shouldn't say anything because we'll get called into the court. Yes. Well, you don't want to get called into the court of public opinion either.⠀⠀
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We've said on this show many times that the court of public opinion is more powerful and easier to kill a business than the court of law. Absolutely! Quicker than a lawsuit, that's for sure. Absolutely! So option one is do nothing. Okay. Option two completely solves the problem.⠀⠀
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Option 3 , Jim calls "Do Something More". I call it the "125% Solution". Okay, you've solved the problem and you've got an opportunity, usually in a crisis, to help the reputation at least. To miss that opportunity would be tragic. ⠀⠀
In marketing, we called it value-added. Yeah. Give more than expected. If you have a crisis communication situation, your entity is in a negative light, and you're trying to put yourself back in a positive light. You have attention. If you have the attention, why not go that extra step, that extra 25%, and not just let them get back to where we started but "hey they handled that so well, not only do I NOT have a negative opinion, but I have a positive opinion, but I have a more positive opinion". Greater affinity.⠀⠀
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This is the apex of taking a negative and turning it into a positive.”⠀⠀
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All episodes of the #NeoMarketing Podcast can be found on iTunes: http://bit.ly/TheGoldingGroup YouTube: http://bit.ly/GoldingGroupYouTube and Spreaker: https://www.spreaker.com/user/thegoldinggroup⠀⠀⠀⠀
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#Audio #Video #Podcast #Marketing #Success #Business #Creativity #Entrepreneur #Process #Strategy #Integration #Crisis #Communication #PR #PublicRelations #Media #Collaboration #Connection #Community #CrisisCommunication #InternalCommunication
