Work Smart Then Work Hard For #SaturdayMorningHustle Success! There are two equally important aspects to creating success. #WorkSmart and then #WorkHard. You can't just do one or the other and expect to win.⠀ ⠀ #WorkSmart is the research, planning and documentation of how you will create your successful endeavor. This is your business plan, your strategy and financials. You must have these in order to create and capitalize on attention and conversion of your marketing efforts. This is a lot of work and can be intimidating for many. But, once done this information will make decision making easy and fast with the assurance you're on the right path. Very helpful when all you see is work and not enough rewards (yet). Be patient.⠀ ⠀ #WorkHard is the hustle and grind. You have to execute every single day. It's a marathon, consisting of hundreds of sprints. Stay focused and consistent. Work every aspect of your plan from the most basic item to the top-end. Put max effort into your #WorkSmart plan or it will fail. Start with a plan before #WorkHard to win! Check my story for the IGTV link. #Hustle #Grind #Entrepreneur #Leadership #EvenOnTheWeekends #Strategy #Marketing #Branding #Advertising #PR #PublicRelations #SocialMedia #Promotions #Profit #Win #Motivation #Business #SelfBrand #Career #Process #Motivate #Winning #OKCSmallBusiness #OKCEntrepreneur #StartUp #OKCStartUp #BusinessPlan

A post shared by Kyle Golding (@thekylegolding) on

Advertisements

The #SaturdayMorningHustle didn't start as a podcast, but a series of social media posts about the #Hustle and #Grind of owning your own business. These posts connect with entrepreneurs, business owners and everyone willing to work hard for what they wanted to achieve because I'm actually in the office every Saturday putting in extra work. One group that really connects with this idea are fitness professionals. No other lifestyle is more connected to "working hard every day to see results" more than the gym crowd. The irony is I am not in shape like these fitness coaches and trainers. But, we do have a similar mindset, work ethic and need to motivate others to achieve their goals. My aim is to help business people of all types, which includes fitness businesses as well. If you have a question or need advice for your startup, small business or self-brand (fitness, health or other) please feel free to connect with me on social media. That's what I'm here for. #Motivation #Inspiration #Fitness #Health #LiveWell #EvenOnTheWeekend #Entrepreneur #SelfBrand #Business #SmallBusiness #SmallBusinessOKC #Gym #Trainer #Coach

A post shared by Kyle Golding (@thekylegolding) on

People Will Steal Your Ideas. Do It Anyways! #SaturdayMorningHustle⠀ ⠀ That's right, not everyone on the planet is ethical (or honest). Plenty of people you have never met (or might be very close to you) are willing to take other people's ideas and pass them off as their own. I'm not condoning it, I'm just telling you it can/will happen. But, you still need to innovate. Come up with new ideas, approaches, tactics and ways of doing things. Do not let the potential theft of your next great idea slow or stop you. Put yourself out there, and see who does it better. Focus on your audience and your success. Anyone looking for a shortcut will end up short in the end. Make them work hard to keep up with you. Stealing ideas and claiming credit is not sustainable. Go for it! Check out the podcast too. http://bit.ly/SMHustle⠀ ⠀ #SaturdayMorningHustle #BestOfLuck #GoodLuck #Hustle #Grind #WorkSmart and #WorkHard #Entrepreneur #Leadership #EvenOnTheWeekends #Marketing #Branding #Advertising #PR #PublicRelations #SocialMedia #Promotions #Profit #Win #Motivation #Business #SelfBrand #Career #Process #Motivate #OKCSmallBusiness #OKCEntrepreneur #StartUp #OKCStartUp

A post shared by Kyle Golding (@thekylegolding) on

The most practical advice I can give you on the #SaturdayMorningHustle is this: Start every idea, project or promotion the same way you build a business. Begin with the best idea possible. Don't be an "us too" offering but really find something new or a new way to do it. Make sure that idea solves a problem for people. That makes it valuable, something people will pay you for. Set your idea apart, differentiate what it is, how it works, how you deliver it, etc…. ⠀ ⠀ Do all of this with your audience wants and needs in mind, not your wants (or ego). If you do that, you will have something people are willing to pay for, delivered the way they want. Last but not least, make sure it's profitable. That profit will pay back startup cost and keep you going when things are not working perfectly. If everything goes well, profit will make it possible to expand. Measure, adjust, do it all again – just better. #GoodLuck #Hustle #Grind #WorkSmart and #WorkHard #Entrepreneur #Leadership #EvenOnTheWeekends #Conversion #Measurement #Marketing #Advertising #PR #PublicRelations #Promotions #Profit #Win #Motivation #Business #SelfBrand #Career #Process #Inspire #Motivate #OKCSmallBusiness

A post shared by Kyle Golding (@thekylegolding) on

Today on the #SaturdayMorningHustle, I translate the business marketing process into a simple format with tips everyone can use for your next event, non-profit organization or building your Personal Brand – artist, musician, #entrepreneurs, fitness, SM influencer, etc…. Goals, strategy, objectives, tactics, measurement and adjustment is the process (we discuss this fully on my business podcast The Golding Group #NeoMarketing on iTunes) which might seem like a lot of work. But, for an individual or smaller project this process can be simplified if you understand the basics. That's what I'm going to give you in 5 minutes this morning. What you do with it will be up to you. #GoodLuck #Hustle #Grind #WorkSmart and #WorkHard #Entrepreneur #Leadership #EvenOnTheWeekends #Conversion #Measurement #Marketing #Advertising #PR #PublicRelations #Promotions #Profit #Win #Motivation #Business #SelfBrand #Career #Process #Inspire #Motivate #Podcast #Video #OKCSmallBusiness

A post shared by Kyle Golding (@thekylegolding) on