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#SaturdayMorningHustle taking advice from the great Don Draper on #MadMen when he tells the owner of scandalized Caldecott Farms dog food “Any agency that does not change the name is stealing your money. The product is good, it’s high-quality, dogs love it, but the name has been poisoned.” She does not agree of course. Draper goes on to tell her to find a new agency because she won't follow his professional advice – and he's right! ⠀ ⠀ This advice is very similar to a quote of mine in a recent @databoxHQ article "The Reasons Why Agencies Say ‘No’ to New Business"⠀ ⠀ Agencies want to do great work for their clients. Their livelihood depends on it. So when it doesn’t look like a project will succeed, it’s in their best interest to not accept the client. It’s not always an easy decision. But according to the agencies we heard from, it’s one worth making.⠀ ⠀ Kyle Golding, chief strategic idealist at @TheGoldingGroup, says that the most common reason his agency turns down potential clients is inflexible leadership in the client company. These projects can be doomed from the start, he says.⠀ ⠀ “If you’re not willing to make changes, then why are you hiring us?” added Golding, who looks for executives that are not only comfortable with his agency’s ideas but excited about them. ⠀ ⠀ Don Draper and I agree, anyone you hire (or hires you) has to be a "fit" in style, approach and willingness to do what works, not what's easy or what the client wants to hear. That's just stealing your money. Sometimes it doesn't work out, and the professional relationship should end. ⠀ ⠀ #Audience #Client #Advice #Consulting #Business #Entrepreneur #Coach #Agency #Collaboration #Partnership #Success #WorkSmart #WorkHard #Relationship #EvenOnTheWeekend #BoomerSooner

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