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#SaturdayMorningHustle

Rise and Grind, even on the weekend.

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Kyle Golding 2017, Saturday Morning Hustle December 16, 2017April 21, 2018

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#WorkSmart then #WorkHard #Strategy #Hustle #Grind #Work #Business #Success #ToolsOfTheTrade #Follow #Share #Interact #Motivate #SocialMedia #Content #Marketing

A post shared by Kyle Golding (@thekylegolding) on Dec 19, 2017 at 10:29am PST

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Published December 16, 2017April 21, 2018

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Listen to the #SaturdayMorningHustle Podcast (5 mins. every Sat. morning) on iTunes and Anchor.fm

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Supporting @inclusioninart with a few of my fav. people. #Arts #OKC #Diversity

#Art Break! Enjoy..... #Creativity #Abstract #Painting #MixedMedia #Patina

#MediumMonday Blog Post: “How and When To Use Push / Pull Marketing”⠀ ⠀ Push Marketing is when businesses speak to their potential customers via advertising and other communication tactics with a specific action in mind. Pushing the idea to do something (call, visit, etc.) or make a purchase. Push marketing is actively engaging the target audience. This is typically mass and direct marketing.⠀ ⠀ Pull Marketing is enticing the customer to seek out your product or service via PR, informational content or other enticing measures. Creating interest or allure in your company, product/service or people involved so that they public seeks you out. This is done via content or expertise marketing..... ⠀ ⠀ Read the whole article on @Medium https://medium.com/@kylegolding/push-pull-marketing-fd29754349d2⠀ ⠀ #PushMarketing #PullMarketing #ContentMarketing #Business #Success #Purpose #Strategy #Objectives #Tactics #Planning #Marketing #Measuring #Advertising #PR #PublicRelations #Professional #Communication #Media #Campaign #StartUp #Audience #Attention #Attraction #Retention #Influence #Conversion #Profit #Messaging #Professional

The #SaturdayMorningHustle Podcast is getting some love for @myspotifyideas this weekend. "Rise and grind. Even on a Sunday." Check it out on @Spotify http://bit.ly/SaturdayMorningHustle or iTunes http://bit.ly/SatMornHustle or Google Play http://bit.ly/SMHGooglePlay or my IGTV (see InstaStory) #RiseAndGrind #Podcast #Entrepreneur #WorkSmart then #WorkHard #Business #Success #Advice #EvenOnTheWeekend #Grind #Hustle #StartUpLife #NoExcuses #BusinessOwner #Leadership #Dedication #Commitment #CoffeeAndDonuts #NoShortcuts #Motivation #Career #Inspiration #AboveAndBeyond #Inspire #Motivate #Opportunity #Caffeine #Effort #GoodLuck

The #SaturdayMorningHustle is more than just #Hustle and #Grind but also how to create your best path to success. The number one factor in being successful is your ability to adapt, change or even pivot when necessary. This isn't just in business, but in life too. Please check out the 5 minute podcast today for expanded ideas on change = success. You can see the #BTS and #Bonus footage plus the full podcast on #IGTV https://www.instagram.com/tv/BoB_cdTh0Kw/?utm_source=ig_share_sheet&igshid=1cnhfb713tqtm ⠀ You can also find the Podcast ⠀ on iTunes http://bit.ly/SMHustle ⠀ on Anchor https://anchor.fm/kyle-golding/ ⠀ on Spotify http://bit.ly/SaturdayMorningHustle ⠀ on Breaker https://www.breaker.audio/number-saturdaymorninghustle ⠀ on CastBox_FM https://castbox.fm/x/Jz3U ⠀ on GooglePlayMusic http://bit.ly/SMHGooglePlay ⠀ on OvercastFM https://overcast.fm/itunes1268398101/saturdaymorninghustle ⠀ on pocketcasts http://pca.st/s8Zf ⠀ on RadioPublic https://radiopublic.com/saturdaymorninghustle-6nPAwN ⠀ ⠀ and at https://saturdaymorninghustle.com/ #Success #Change #Advice #Entrepreneur #EvenOnTheWeekend #WorkSmart #WorkHard #Adapt #Pivot #Podcast #OKCPodcast #podcastokc #OpenMinded #GoodLuck #Coffee #Donuts #Caffeine #Motivation #Business #Strategy #Win #Life #SmallBusiness #BoomerSooner

Thanks (not) to @southwestair we’re not presenting our #CrisisCommunication workshop for the YMCA National Marketing Conference today. Better luck next year. #Repost @thegoldinggroup will be presenting a Crisis Communication workshop (1st time presenting together). Look for #BTS videos of our trip + (hopefully) video, podcast, blog post & white paper from our presentation to share with all of you. #Business #NonProfit #Emergency #Communication #Success #Reputation #Purpose #Protocal #PR #PublicRelations #Professional #Communication #WorkSmart then #WorkHard #Collaboration #Safety #Planning #SorryNotSorry

The #NeoMarketing Podcast is a new way of thinking about communicating in 2018 (and beyond). All new episode (now bi-weekly) this Wed. morning (Today!). @rspritchard and I will be discussing why we start with "Why" for #Marketing, #PublicRelations and #Business #Strategy. Plenty of @simonsinek shoutouts for sure.⠀ ⠀ Subscribe to the podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.⠀ ⠀ #Audio #Video #Podcast #Success #Creativity #Entrepreneur #StartWithWhy #StartUp #Integration #Communication #Advertising #PR #Media #AudienceDevelopment #Growth #Collaboration #Connection #Purpose #Podcast #Advice

Getting my face and hair tamed by @beautifulbarber_clevercolorist and @hillaryjhair at @trichologysalon before heading to Minneapolis later this week. Thanks for the great service ladies!

#MediumMonday “Top Tips For Digital Marketing” 1 minute read blog post on @medium with some helpful advice to improve your digital content creation and distribution. https://medium.com/@kylegolding/top-tips-for-digital-marketing-f1e6e7afea7e #Digital #Communication #Marketing #SocialMedia #Strategy

Business is changing rapidly..... are you?⠀⠀ ⠀⠀ #Success #Business #Creativity #Entrepreneur #StartUp #Strategy #Process #Marketing #Integration #Communications #Advertising #PR #PublicRelations #Media #AudienceDevelopment #Growth #Profit #Collaboration #StrategicPlanning #Strategy #BusinessProcess #Innovation #WeBuildOrganizationsFromTheInsideOut #WinWin #Sustainable #ProblemSolving #OKC #Philly #OklahomaCity #Oklahoma

The full 5 minute #SaturdayMorningHustle Podcast and #BTS video is on #IGTV https://www.instagram.com/tv/Bnwzb4_Hbqg/?utm_source=ig_share_sheet&igshid=1gzncb2rbk6dv and bonus #Advice on my #InstaStory each week. #Hustle #Grind #WorkSmart #WorkHard #EvenOnTheWeekend #Coffee #Donuts #Entrepreneur #Instagram #Video #Podcast

#SaturdayMorningHustle #Advice A central theme of my last 4 new client orientations (for @TheGoldingGroup) has been the function of Branding and Marketing as a filter to the sales funnel, not a catch-all. Too many people want their brand, marketing, advertising and PR to be "everything to everyone" which is a mistake. The best business marketing sets expectations for exactly what your business provides (and doesn't) how your product/service operates (and doesn't) and why EXACTLY they should be spending their money to acquire it. Everything else is just fluff. Focus on setting and meeting expectations with a realistic approach to your branding, highly focused marketing and disciplined operations create efficiency and effectiveness in your sales process. More conversion, less cost per customer and better overall profit potential. Let your branding and marketing create a sales pipeline, not a funnel. Stay focused from the beginning. Best of luck! #Marketing #Branding #Positioning #Logo #Differentiation #Message #Audience #Focus #Business #Conversion #Profitable #Success #Advertising #PublicRelation #PR #Development #WorkSmart #WorkHard #EvenOnTheWeekend #Authentic #Strategy #Execution #Measurement #OKCSmallBusiness

We’re out on the town supporting our local artist friends @suzanne5505 and @christieowenart. We even ran into @nathanleeart too. #SupportLocalArt #Creativity #OKC #OklahomaCity #Arts

On @TheGoldingGroup #NeoMarketing Podcast, we discuss interaction and dialog created on #SocialMedia and then continued via #Podcast. Bonus #SimonSinek reference as well. So, what questions do you want us to answer, topics we should cover or myths should be bust? Let us know! ⠀⠀ ⠀⠀ Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.⠀⠀⠀ ⠀⠀⠀ #Audio #SocialMedia #Video #Podcast #Marketing #Success #Business #Creativity #Entrepreneur #StartUp #Strategy #Integration #Communication #Advertising #PR #PublicRelations #Media #AudienceDevelopment #Growth #Collaboration #Connection

2018 has been a good year for public speaking. For more information about me as a #Speaker, #Presenter, #Keynote, #Panelist, #Facilitator or #Host visit my ExpertFile profile: https://expertfile.com/experts/kyle.golding #Business #Strategy #Marketing #Expert #PublicSpeaking

#MediumMonday 3 minute read on @Medium today: You Can’t Be Successful In Business If You Don’t Understand Position - I break down the three focus areas of positioning a product/service vs. the competition for your best chance to successfully build the right audience. ⠀ ⠀ Take what you learn for each of these segments to determine your overall Position. If you can’t understand (or refuse to accept — that happens a lot) your position in each of these three segments and how each segment correlates with each other, you won’t ever compete successfully. Utilize your Position to focus marketing messages. Tactics are based on each need within each segment. Use them all together for an effective brand campaign. Create the impression in your customer’s mind based on what they want, what their choices are and the (actual) reason to choose you over other options.⠀ ⠀ Now, get to work supporting the idea of your Position with consistent messaging focused on your differentiation aimed at your best target audience. Stay there, until someone else tries to take that position. Adjust and compete. Repeat. Win. Best of luck!⠀ https://medium.com/@kylegolding/you-cant-be-successful-in-business-if-you-don-t-understand-position-509d5bf7a56c ⠀ #Marketing #Positioning #Brand #Strategy #AudienceDevelopment #CompetitiveAdvantage #Competition #Success #Opportunity #Business #Management #Sales #Profitability #Entrepreneur #Owner #Manager #Conversion #Blog #Advice #Consulting #SmallBusiness #OKC #Tulsa #Philly

#Repost @thegoldinggroup Welcome to year two of the #NeoMarketing podcast. This is our 1st biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we're going to discuss the power of sound in modern communication. Podcasts, passive audio, “smart” devices and other audio cues marketing, advertising, public relations and communications professional should utilize. ⠀ ⠀ New technologies like smartphones, streaming device and voice-activated assistants have changed the way we gain and keep the attention of audiences. Business is all about adaptation. That now includes adding audio, but not your father's (or grandfather's) am/fm radio. Podcasts are back as serious tools. Lots of loyalty being created by podcast sponsorship.⠀ ⠀ Utilize podcast to tell your story, reach an audience without advertising. Passive delivery and selective targeting make for content opportunities to let people understand who you are and what you do. Tell your story. Create deeper dialogue and connect with audiences via digital channels for selective topics. ⠀ ⠀ Let your audience get to know the people involved in your business. Create a podcast that is simple or complex based on your brand. Podcast sponsorship is influencer marketing with a twist. Audio creates new ways to create conversations with new target audiences.⠀ ⠀ How does that change the idea of PR? According to Pritch, PR is more important now than ever before. The strategy behind PR tool is what’s important to incorporate.⠀ ⠀ So the questions we have for you are: ⠀ • How are you going to communicate in 2018?⠀ • How do you pay attention to your audience? ⠀ • How are you going to communicate your message the way your audience wants, not the way you want it?⠀ ⠀ We recommend you start experimenting with audio soon. All this, plus a bonus Simon Senik reference. ⠀ ⠀ Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.⠀ ⠀ #Audio #Video #Podcast #Marketing #Success #Business #Creativity #Entrepreneur #StartUp #Strategy #Integration #Communication #Advertising #PR #PublicRelations #Media #AudienceDeve

#SaturdayMorningHustle taking advice from the great Don Draper on #MadMen when he tells the owner of scandalized Caldecott Farms dog food “Any agency that does not change the name is stealing your money. The product is good, it’s high-quality, dogs love it, but the name has been poisoned.” She does not agree of course. Draper goes on to tell her to find a new agency because she won't follow his professional advice - and he's right! ⠀ ⠀ This advice is very similar to a quote of mine in a recent @databoxHQ article "The Reasons Why Agencies Say ‘No’ to New Business"⠀ ⠀ Agencies want to do great work for their clients. Their livelihood depends on it. So when it doesn’t look like a project will succeed, it’s in their best interest to not accept the client. It’s not always an easy decision. But according to the agencies we heard from, it’s one worth making.⠀ ⠀ Kyle Golding, chief strategic idealist at @TheGoldingGroup, says that the most common reason his agency turns down potential clients is inflexible leadership in the client company. These projects can be doomed from the start, he says.⠀ ⠀ “If you’re not willing to make changes, then why are you hiring us?” added Golding, who looks for executives that are not only comfortable with his agency’s ideas but excited about them. https://databox.com/why-agencies-say-no ⠀ ⠀ Don Draper and I agree, anyone you hire (or hires you) has to be a "fit" in style, approach and willingness to do what works, not what's easy or what the client wants to hear. That's just stealing your money. Sometimes it doesn't work out, and the professional relationship should end. ⠀ ⠀ #Audience #Client #Advice #Consulting #Business #Entrepreneur #Coach #Agency #Collaboration #Partnership #Success #WorkSmart #WorkHard #Relationship #EvenOnTheWeekend #BoomerSooner

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Hustling since 2016…..

My very first #SaturdayMorningHustle post from April, 2016.

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Kyle Golding

Chief Strategic Idealist at The Golding Group. 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor.

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