Starting or managing a successful business requires two things that seem in conflict: Understanding your “numbers” (cost, revenue, profit margins, conversion rate, churn, market share, ROI, etc…) to correctly manage the day-to-day operations of your business vs. guiding your business with long-term vision (value proposition, position, passion, customer first attitudes, doing the right thing regardless of return, ethical decision making, investment, etc…) not based on daily economics but the long game of brand, reputation, customer loyalty and sustainability.
How do you balance understanding and activating specific ROI vs. steady, big-picture dedication to mission (pause) guided by well-developed strategy, processes and protocols for achieving goals and objectives? What’s more important: ROI – Return On Investment or ROIA – the Reality Of It All? When do you follow the numbers, and when do you rely on something more significant for direction? Let’s talk about it.
#SaturdayMorningHustle 