Marketing – #SaturdayMorningHustle

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We talk a lot on the #SaturdayMorningHustle about the path to success. This morning, I break down that path in the simplest way possible. Once you see the parts, you can make a plan for achieving success for yourself. ⠀ • Authenticity ⠀ • Consistency⠀ • Effort⠀ • Patience⠀ ⠀ Bonus: The #SaturdayMorningHustle t-shirts are now available for everyone at http://bit.ly/SMHshirt so get yours today and tell the world your willing to do what it takes to make it to the top. That includes hustling, grinding and working on the weekend to build your career.⠀ ⠀ Get your t-shirt, tag me and use the #SaturdayMorningHustle hashtag. Best of luck to everyone, see you again next week. ⠀ ⠀ #SaturdayMorning #SaturdayThoughts #SaturdayMotivation #RiseAndGrind #Entrepreneur #WorkSmart then #WorkHard #Business #Success #Truth #EvenOnTheWeekend #Grind #Hustle #StartUpLife #NoExcuses #BusinessOwner #Leadership #Dedication #Commitment #CoffeeAndDonuts #NoShortcuts #Motivation #Career #Advice #Inspiration #Motivation #Opportunity

A post shared by Kyle Golding (@thekylegolding) on May 11, 2019 at 7:00am PDT

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Break your patterns! Interrupt your routine. Avoid burnout and create opportunity for yourself. Be creative. #SaturdayMorningHustle keys to success include #Hustle #Grind and #Consistency but occasionally you need to take a break. The question is when and how? The answer is…. it’s up to you. Everyone is different.⠀ ⠀ In communications, it’s called a pattern interruption. Change the standard response to create a new, difference opportunity to connect. Be interesting. ⠀ ⠀ Be memorable. But most of all, find ways to connect, communicate and create the potential for a relationship (personal, business or other). ⠀ ⠀ #WorkSmart then #WorkHard but find ways to make your routine less routine to keep your battery charged and communications open.⠀ ⠀ Check out the 5 min. Podcast on iTunes: http://bit.ly/SatMornHustle⠀ ⠀ #RiseAndGrind #Entrepreneur #Business #Success #Truth #EvenOnTheWeekend #StartUpLife #NoExcuses #BusinessOwner #Leadership #Dedication #Commitment #SmallBusinessOKC #NoShortcuts #Motivation #Business #Career #AboveAndBeyond #Advice #Inspire #Motivate #Opportunity #Effort #Win

A post shared by Kyle Golding (@thekylegolding) on Oct 6, 2018 at 6:38am PDT

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The #SaturdayMorningHustle is more than just #Hustle and #Grind but also how to create your best path to success. The number one factor in being successful is your ability to adapt, change or even pivot when necessary. This isn't just in business, but in life too. Please check out the 5 minute podcast today for expanded ideas on change = success. You can see the #BTS and #Bonus footage plus the full podcast on #IGTV https://www.instagram.com/tv/BoB_cdTh0Kw/?utm_source=ig_share_sheet&igshid=1cnhfb713tqtm ⠀ You can also find the Podcast ⠀ on iTunes http://bit.ly/SMHustle ⠀ on Anchor https://anchor.fm/kyle-golding/ ⠀ on Spotify http://bit.ly/SaturdayMorningHustle ⠀ on Breaker https://www.breaker.audio/number-saturdaymorninghustle ⠀ on CastBox_FM https://castbox.fm/x/Jz3U ⠀ on GooglePlayMusic http://bit.ly/SMHGooglePlay ⠀ on OvercastFM https://overcast.fm/itunes1268398101/saturdaymorninghustle ⠀ on pocketcasts http://pca.st/s8Zf ⠀ on RadioPublic https://radiopublic.com/saturdaymorninghustle-6nPAwN ⠀ ⠀ and at https://saturdaymorninghustle.com/ #Success #Change #Advice #Entrepreneur #EvenOnTheWeekend #WorkSmart #WorkHard #Adapt #Pivot #Podcast #OKCPodcast #podcastokc #OpenMinded #GoodLuck #Coffee #Donuts #Caffeine #Motivation #Business #Strategy #Win #Life #SmallBusiness #BoomerSooner

A post shared by Kyle Golding (@thekylegolding) on Sep 22, 2018 at 7:29am PDT

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#SaturdayMorningHustle #Advice A central theme of my last 4 new client orientations (for @TheGoldingGroup) has been the function of Branding and Marketing as a filter to the sales funnel, not a catch-all. Too many people want their brand, marketing, advertising and PR to be "everything to everyone" which is a mistake. The best business marketing sets expectations for exactly what your business provides (and doesn't) how your product/service operates (and doesn't) and why EXACTLY they should be spending their money to acquire it. Everything else is just fluff. Focus on setting and meeting expectations with a realistic approach to your branding, highly focused marketing and disciplined operations create efficiency and effectiveness in your sales process. More conversion, less cost per customer and better overall profit potential. Let your branding and marketing create a sales pipeline, not a funnel. Stay focused from the beginning. Best of luck! #Marketing #Branding #Positioning #Logo #Differentiation #Message #Audience #Focus #Business #Conversion #Profitable #Success #Advertising #PublicRelation #PR #Development #WorkSmart #WorkHard #EvenOnTheWeekend #Authentic #Strategy #Execution #Measurement #OKCSmallBusiness

A post shared by Kyle Golding (@thekylegolding) on Sep 15, 2018 at 7:49am PDT

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#SaturdayMorningHustle taking advice from the great Don Draper on #MadMen when he tells the owner of scandalized Caldecott Farms dog food “Any agency that does not change the name is stealing your money. The product is good, it’s high-quality, dogs love it, but the name has been poisoned.” She does not agree of course. Draper goes on to tell her to find a new agency because she won't follow his professional advice – and he's right! ⠀ ⠀ This advice is very similar to a quote of mine in a recent @databoxHQ article "The Reasons Why Agencies Say ‘No’ to New Business"⠀ ⠀ Agencies want to do great work for their clients. Their livelihood depends on it. So when it doesn’t look like a project will succeed, it’s in their best interest to not accept the client. It’s not always an easy decision. But according to the agencies we heard from, it’s one worth making.⠀ ⠀ Kyle Golding, chief strategic idealist at @TheGoldingGroup, says that the most common reason his agency turns down potential clients is inflexible leadership in the client company. These projects can be doomed from the start, he says.⠀ ⠀ “If you’re not willing to make changes, then why are you hiring us?” added Golding, who looks for executives that are not only comfortable with his agency’s ideas but excited about them. https://databox.com/why-agencies-say-no ⠀ ⠀ Don Draper and I agree, anyone you hire (or hires you) has to be a "fit" in style, approach and willingness to do what works, not what's easy or what the client wants to hear. That's just stealing your money. Sometimes it doesn't work out, and the professional relationship should end. ⠀ ⠀ #Audience #Client #Advice #Consulting #Business #Entrepreneur #Coach #Agency #Collaboration #Partnership #Success #WorkSmart #WorkHard #Relationship #EvenOnTheWeekend #BoomerSooner

A post shared by Kyle Golding (@thekylegolding) on Sep 8, 2018 at 6:18am PDT

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Work Smart Then Work Hard For #SaturdayMorningHustle Success! There are two equally important aspects to creating success. #WorkSmart and then #WorkHard. You can't just do one or the other and expect to win.⠀ ⠀ #WorkSmart is the research, planning and documentation of how you will create your successful endeavor. This is your business plan, your strategy and financials. You must have these in order to create and capitalize on attention and conversion of your marketing efforts. This is a lot of work and can be intimidating for many. But, once done this information will make decision making easy and fast with the assurance you're on the right path. Very helpful when all you see is work and not enough rewards (yet). Be patient.⠀ ⠀ #WorkHard is the hustle and grind. You have to execute every single day. It's a marathon, consisting of hundreds of sprints. Stay focused and consistent. Work every aspect of your plan from the most basic item to the top-end. Put max effort into your #WorkSmart plan or it will fail. Start with a plan before #WorkHard to win! Check my story for the IGTV link. #Hustle #Grind #Entrepreneur #Leadership #EvenOnTheWeekends #Strategy #Marketing #Branding #Advertising #PR #PublicRelations #SocialMedia #Promotions #Profit #Win #Motivation #Business #SelfBrand #Career #Process #Motivate #Winning #OKCSmallBusiness #OKCEntrepreneur #StartUp #OKCStartUp #BusinessPlan

A post shared by Kyle Golding (@thekylegolding) on Aug 11, 2018 at 7:23am PDT

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Today on the #SaturdayMorningHustle, I translate the business marketing process into a simple format with tips everyone can use for your next event, non-profit organization or building your Personal Brand – artist, musician, #entrepreneurs, fitness, SM influencer, etc…. Goals, strategy, objectives, tactics, measurement and adjustment is the process (we discuss this fully on my business podcast The Golding Group #NeoMarketing on iTunes) which might seem like a lot of work. But, for an individual or smaller project this process can be simplified if you understand the basics. That's what I'm going to give you in 5 minutes this morning. What you do with it will be up to you. #GoodLuck #Hustle #Grind #WorkSmart and #WorkHard #Entrepreneur #Leadership #EvenOnTheWeekends #Conversion #Measurement #Marketing #Advertising #PR #PublicRelations #Promotions #Profit #Win #Motivation #Business #SelfBrand #Career #Process #Inspire #Motivate #Podcast #Video #OKCSmallBusiness

A post shared by Kyle Golding (@thekylegolding) on Jul 7, 2018 at 7:46am PDT