View this post on Instagram Happy 4th of July! Slide Right for the #SaturdayMorningHustle Flashback (2017) Want to be an #Entrepreneur or run a successful business? Avoid SM "experts" using inspirational quotes + stock photos of exotic cars and vacations. Instead, pay attention to people willing to share practical advice on how to build a business on a day-to-day basis. Don't let them sell you a "system" or "one weird trick" to success. Watch people who #Hustle #Grind and share #Advice along the way. Other people's success doesn't stop you from having success. Good luck to everyone willing to work hard for your dreams. Once you make some $$, don't blow it on superficial stuff.⠀ ⠀ Check out the Saturday Morning Hustle podcast for a full 15 minutes on these subjects and more advice for building a brand THE RIGHT WAY in 2020/21.⠀ ⠀ #Entrepreneur #WorkSmart then #WorkHard #Business #Success #Truth #EvenOnTheWeekend #CoffeeAndDonuts #Grind #Hustle #StartUpLife #NoExcuses #BusinessOwner #Leadership #Dedication #Commitment A post shared by Kyle Golding (@thekylegolding) on Jul 4, 2020 at 6:28am PDT
View this post on Instagram #SaturdayMorningHustle #Advice A central theme of my last 4 new client orientations (for @TheGoldingGroup) has been the function of Branding and Marketing as a filter to the sales funnel, not a catch-all. Too many people want their brand, marketing, advertising and PR to be "everything to everyone" which is a mistake. The best business marketing sets expectations for exactly what your business provides (and doesn't) how your product/service operates (and doesn't) and why EXACTLY they should be spending their money to acquire it. Everything else is just fluff. Focus on setting and meeting expectations with a realistic approach to your branding, highly focused marketing and disciplined operations create efficiency and effectiveness in your sales process. More conversion, less cost per customer and better overall profit potential. Let your branding and marketing create a sales pipeline, not a funnel. Stay focused from the beginning. Best of luck! #Marketing #Branding #Positioning #Logo #Differentiation #Message #Audience #Focus #Business #Conversion #Profitable #Success #Advertising #PublicRelation #PR #Development #WorkSmart #WorkHard #EvenOnTheWeekend #Authentic #Strategy #Execution #Measurement #OKCSmallBusiness A post shared by Kyle Golding (@thekylegolding) on Sep 15, 2018 at 7:49am PDT
